EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS

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EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS

This research aims to find the consumer perceptions of a brand in an self-emerging market. The study will be focusing on India which is a self-emerging market and the Indian consumers perceptions of local and foreign brands. This research also covers a lot of different areas relating to brands, coun...

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Bibliographic Details
Main Author:	Gandhi, Rishabh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24161/

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