EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS
This research aims to find the consumer perceptions of a brand in an self-emerging market. The study will be focusing on India which is a self-emerging market and the Indian consumers perceptions of local and foreign brands. This research also covers a lot of different areas relating to brands, coun...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24161/ |