EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS
This research aims to find the consumer perceptions of a brand in an self-emerging market. The study will be focusing on India which is a self-emerging market and the Indian consumers perceptions of local and foreign brands. This research also covers a lot of different areas relating to brands, coun...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24161/ |
| _version_ | 1848792713876471808 |
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| author | Gandhi, Rishabh |
| author_facet | Gandhi, Rishabh |
| author_sort | Gandhi, Rishabh |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This research aims to find the consumer perceptions of a brand in an self-emerging market. The study will be focusing on India which is a self-emerging market and the Indian consumers perceptions of local and foreign brands. This research also covers a lot of different areas relating to brands, country of origin of the brand and globalisation. The emerging markets and the Indian markets have been studied in depth the strategies brands use to succeed in these markets. Interviews of Indian consumers from different parts of India have been taken to find out their perceptions of the brands in India |
| first_indexed | 2025-11-14T18:48:47Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24161 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:48:47Z |
| publishDate | 2010 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-241612018-01-01T15:44:20Z https://eprints.nottingham.ac.uk/24161/ EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS Gandhi, Rishabh This research aims to find the consumer perceptions of a brand in an self-emerging market. The study will be focusing on India which is a self-emerging market and the Indian consumers perceptions of local and foreign brands. This research also covers a lot of different areas relating to brands, country of origin of the brand and globalisation. The emerging markets and the Indian markets have been studied in depth the strategies brands use to succeed in these markets. Interviews of Indian consumers from different parts of India have been taken to find out their perceptions of the brands in India 2010 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24161/1/Dissertation_2010_RG.pdf Gandhi, Rishabh (2010) EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Gandhi, Rishabh EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS |
| title | EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS |
| title_full | EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS |
| title_fullStr | EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS |
| title_full_unstemmed | EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS |
| title_short | EXAMINATION OF THE IMPORTANCE OF BRANDS FOR CONSUMER PERCEPTIONS OF SELF-EMERGING MARKETS |
| title_sort | examination of the importance of brands for consumer perceptions of self-emerging markets |
| url | https://eprints.nottingham.ac.uk/24161/ |