Consumer’s Influence on New Product Development in The Automobile Industry

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Consumer’s Influence on New Product Development in The Automobile Industry

This study uses qualitative research methods with interpretivism methodology to analysis data collected via interviews. The purpose of this study is to find what customers feel about their involvement in the development of new products in the automobile industry. The interviewees are a good mixer of...

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Bibliographic Details
Main Author:	Gala, Harshil
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24158/

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