Consumer’s Influence on New Product Development in The Automobile Industry
This study uses qualitative research methods with interpretivism methodology to analysis data collected via interviews. The purpose of this study is to find what customers feel about their involvement in the development of new products in the automobile industry. The interviewees are a good mixer of...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24158/ |