Mass Customisation in a Service Context
An After Sales Service Case Study in Chile

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Mass Customisation in a Service Context An After Sales Service Case Study in Chile

Mass customisation is a relatively new business strategy that attempts to combine the efficiency of mass production with the level of individualisation of a customised product. At first impression this ideal seems contradictory, but the truth is that its success has already been proven in several oc...

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Bibliographic Details
Main Author:	Armas, Felipe
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24152/

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