Mass Customisation in a Service Context An After Sales Service Case Study in Chile
Mass customisation is a relatively new business strategy that attempts to combine the efficiency of mass production with the level of individualisation of a customised product. At first impression this ideal seems contradictory, but the truth is that its success has already been proven in several oc...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
|
| Online Access: | https://eprints.nottingham.ac.uk/24152/ |