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Co-Creation of Value through Customer Experience: A Case Study of UK Watch Brand Storm

The service dominant logic, which supposed that value should be created by customer during their interactions with firm and embedded in experience, posed a great challenge to the traditional marketing paradigm that assumed that value is created by sellers and embedded in the product output. In addit...

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Bibliographic Details
Main Author:	Wu, YanYan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24142/

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