Co-Creation of Value through Customer Experience: A Case Study of UK Watch Brand Storm
The service dominant logic, which supposed that value should be created by customer during their interactions with firm and embedded in experience, posed a great challenge to the traditional marketing paradigm that assumed that value is created by sellers and embedded in the product output. In addit...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24142/ |