Customer Motivation in Buying Organic Food in Delhi

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Customer Motivation in Buying Organic Food in Delhi

The following report aims to give a critical evaluation of what motivates consumers to buy organic food. The report starts with the general overview about organic food. The next chapter is about the extensive literature review on motivation and consumer behavior and perception. The next part is conc...

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Bibliographic Details
Main Author:	Jain, Siddharth
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Online Access:	https://eprints.nottingham.ac.uk/24087/

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