Customer Motivation in Buying Organic Food in Delhi
The following report aims to give a critical evaluation of what motivates consumers to buy organic food. The report starts with the general overview about organic food. The next chapter is about the extensive literature review on motivation and consumer behavior and perception. The next part is conc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/24087/ |