Customer Motivation in Buying Organic Food in Delhi
The following report aims to give a critical evaluation of what motivates consumers to buy organic food. The report starts with the general overview about organic food. The next chapter is about the extensive literature review on motivation and consumer behavior and perception. The next part is conc...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Online Access: | https://eprints.nottingham.ac.uk/24087/ |
| _version_ | 1848792698648002560 |
|---|---|
| author | Jain, Siddharth |
| author_facet | Jain, Siddharth |
| author_sort | Jain, Siddharth |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The following report aims to give a critical evaluation of what motivates consumers to buy organic food.
The report starts with the general overview about organic food. The next chapter is about the extensive literature review on motivation and consumer behavior and perception. The next part is concerned with the research methodology and research findings from the conducted in depth interviews with customers Namdhari’s Fresh (Fruits and Vegetables), Green Park, Market, Navdanaya, Vasant Kunj, Navdanaya, Hauz Khaz, Navdanaya, Delhi Hat, FabIndia, Vasant Kunj and Dubdengreen, Shahpur Jat. The focus had been to find out the factors that motivate them to buy organic food and limitations that they face while buying organic food. Furthermore, it was aimed to get a generalized view about the reality of the organic food industry in order to be able to contrast it with the existing literature on the topic.
The key findings can be summarized as with the following statement:
Preliminary data that there are various significant factors that motivates customer to buy organic food. The detail analysis indicated the following important factors in the ascending order were as- health, lifestyle, trust, environment concern, animal concern and religion.
Finally, an a comparison with the existing literature on customer motivation has been conducted, followed by conclusions and recommendations about what could be eventually be done to further motivate the customers to buy organic food. |
| first_indexed | 2025-11-14T18:48:33Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-24087 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:48:33Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-240872018-01-31T05:36:54Z https://eprints.nottingham.ac.uk/24087/ Customer Motivation in Buying Organic Food in Delhi Jain, Siddharth The following report aims to give a critical evaluation of what motivates consumers to buy organic food. The report starts with the general overview about organic food. The next chapter is about the extensive literature review on motivation and consumer behavior and perception. The next part is concerned with the research methodology and research findings from the conducted in depth interviews with customers Namdhari’s Fresh (Fruits and Vegetables), Green Park, Market, Navdanaya, Vasant Kunj, Navdanaya, Hauz Khaz, Navdanaya, Delhi Hat, FabIndia, Vasant Kunj and Dubdengreen, Shahpur Jat. The focus had been to find out the factors that motivate them to buy organic food and limitations that they face while buying organic food. Furthermore, it was aimed to get a generalized view about the reality of the organic food industry in order to be able to contrast it with the existing literature on the topic. The key findings can be summarized as with the following statement: Preliminary data that there are various significant factors that motivates customer to buy organic food. The detail analysis indicated the following important factors in the ascending order were as- health, lifestyle, trust, environment concern, animal concern and religion. Finally, an a comparison with the existing literature on customer motivation has been conducted, followed by conclusions and recommendations about what could be eventually be done to further motivate the customers to buy organic food. 2006 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/24087/1/siddharth.pdf Jain, Siddharth (2006) Customer Motivation in Buying Organic Food in Delhi. [Dissertation (University of Nottingham only)] (Unpublished) |
| spellingShingle | Jain, Siddharth Customer Motivation in Buying Organic Food in Delhi |
| title | Customer Motivation in Buying Organic Food in Delhi |
| title_full | Customer Motivation in Buying Organic Food in Delhi |
| title_fullStr | Customer Motivation in Buying Organic Food in Delhi |
| title_full_unstemmed | Customer Motivation in Buying Organic Food in Delhi |
| title_short | Customer Motivation in Buying Organic Food in Delhi |
| title_sort | customer motivation in buying organic food in delhi |
| url | https://eprints.nottingham.ac.uk/24087/ |