How to market budget hotels in Thailand to international people

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How to market budget hotels in Thailand to international people

Purpose: The purpose of this research is to suggest how to market budget hotels in Thailand to international people by regarding two main areas, namely the factors controlled by hotels (Marketing mix), and individual aspects of consumer behaviour. Furthermore, another purpose of this paper is to inv...

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Bibliographic Details
Main Author:	Pitakanonda, Weetara
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24080/

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