How to market budget hotels in Thailand to international people
Purpose: The purpose of this research is to suggest how to market budget hotels in Thailand to international people by regarding two main areas, namely the factors controlled by hotels (Marketing mix), and individual aspects of consumer behaviour. Furthermore, another purpose of this paper is to inv...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24080/ |