The Effectiveness of In-Game Advertising

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The Effectiveness of In-Game Advertising

This research explores the effectiveness of in-game advertising. Technological advances have rendered traditional advertising obsolete, leading marketers to seek new channels to reach out to the end consumer. New generation computer games and the rise and reach of the gaming industry have transforme...

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Bibliographic Details
Main Author:	Sinai Audhy, Shruti Raghuvir
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24047/

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