The Effectiveness of In-Game Advertising
This research explores the effectiveness of in-game advertising. Technological advances have rendered traditional advertising obsolete, leading marketers to seek new channels to reach out to the end consumer. New generation computer games and the rise and reach of the gaming industry have transforme...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24047/ |