Branding Hunan Province as an International Travel Destination:
An Analysis of the Potential E-marketing Strategies towards Taiwan Market

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Branding Hunan Province as an International Travel Destination: An Analysis of the Potential E-marketing Strategies towards Taiwan Market

In 2008, the agreement between Mainland China and Taiwan of building Interactive Relationship of the Economic Trade was implemented, which created positively economic effect on both sides as well as improved the cross-relations. In order to seize the great opportunity of reopening Taiwan market...

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Bibliographic Details
Main Author:	Yang, Ruiyin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24036/

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