Branding Hunan Province as an International Travel Destination: An Analysis of the Potential E-marketing Strategies towards Taiwan Market
In 2008, the agreement between Mainland China and Taiwan of building Interactive Relationship of the Economic Trade was implemented, which created positively economic effect on both sides as well as improved the cross-relations. In order to seize the great opportunity of reopening Taiwan market...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24036/ |