Strategic innovation: The case of ‘Tata Nano’

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Strategic innovation: The case of ‘Tata Nano’

In recent years there has been increased interest in innovations as a source of competitive advantage. For many years, it was believed that innovations are the tools of new entrants to gain rapid market share especially in markets with high barriers to entry. But in recent years, many established pl...

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Bibliographic Details
Main Author:	Goyal, Megha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24029/

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