Malaysian Chinese Consumer Behaviours: Heterogeneity in Ethnicity and Acculturation Influence on Consumer’s Perceived Value in Consumption
The rise of China’s economy has contributed to dramatic increase of ethnic Chinese-related consumer research. However, those researches are mainly tailored to enhance knowledge of Chinese consumers in the Mainland China or Overseas Chinese in Western countries. In fact, the Malaysian Chinese is uniq...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
|
| Online Access: | https://eprints.nottingham.ac.uk/24012/ |