Redesigning A Service Experience: The Case Study of the New Art Exchange

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Redesigning A Service Experience: The Case Study of the New Art Exchange

Experience-centric service organizations deliver services in which the customer experience is at the core of the service offering (Zomerdijk and Voss, 2010) the firm dedicates its core resources to making sure that the customer satisfaction is achieved. Experience marketing concentration on the val...

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Bibliographic Details
Main Author:	Amachree, Siya Ibinabobo
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24011/

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