Redesigning A Service Experience: The Case Study of the New Art Exchange
Experience-centric service organizations deliver services in which the customer experience is at the core of the service offering (Zomerdijk and Voss, 2010) the firm dedicates its core resources to making sure that the customer satisfaction is achieved. Experience marketing concentration on the val...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24011/ |