To what extent does business relationship (Guanxi) contribute to Business success, especially retail business success in China?

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To what extent does business relationship (Guanxi) contribute to Business success, especially retail business success in China?

Abstract This dissertation examines the importance of relationship regarding to the business operation in Chinese market. The term of Guanxi is emphasized according to the specific business features, especially the retail business’ characters in China. The aspects of customer, suppliers and governme...

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Bibliographic Details
Main Author:	Zhang, Chen
Format:	Dissertation (University of Nottingham only)
Language:	English English English English English English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/24008/

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