To what extent does business relationship (Guanxi) contribute to Business success, especially retail business success in China?
Abstract This dissertation examines the importance of relationship regarding to the business operation in Chinese market. The term of Guanxi is emphasized according to the specific business features, especially the retail business’ characters in China. The aspects of customer, suppliers and governme...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English English English English English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/24008/ |