How Has A Small UK Music Company Utilised Networks In Order To Maintain Niche Market Leadership in A Market Dominated by Larger Firms?

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How Has A Small UK Music Company Utilised Networks In Order To Maintain Niche Market Leadership in A Market Dominated by Larger Firms?

This study utilises a qualitative study framework in order to assess the importance of networks for the continued niche market leadership of a small music company operating in the UK. Specifically, this study concentrates on the relevance of social and external networks. The study focuses on Eagle R...

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Bibliographic Details
Main Author:	Miranda, Kempin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23988/

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