How Has A Small UK Music Company Utilised Networks In Order To Maintain Niche Market Leadership in A Market Dominated by Larger Firms?
This study utilises a qualitative study framework in order to assess the importance of networks for the continued niche market leadership of a small music company operating in the UK. Specifically, this study concentrates on the relevance of social and external networks. The study focuses on Eagle R...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23988/ |