Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia

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Business-Level Strategy for the Foreign Commercial Banks operating within Malaysia

This paper discusses the strategic positioning and use of Porter’s (1980) generic strategy framework within the foreign commercial banks operating in Malaysia. It was found that two distinct strategic groups were formed by the foreign commercial banks. Performance analysis conducted suggests that ba...

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Bibliographic Details
Main Author:	Rasool Khan, Mohamed Rizal
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/23985/

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