An Assessment of the Applicability of the Uppsala Model of Internationalisation to Hard Services
Abstract As a result of the increasingly globalised economic environment and intensifying competition within domestic marketplaces many firms are looking to expand internationally in search of potentially lucrative foreign markets. To date, the study of this internationalisation of firms has majorl...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23968/ |