A study of customer value co-creation in fashion industry: A consumer perspective

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A study of customer value co-creation in fashion industry: A consumer perspective

The globalisation of the market for luxury brands has given the luxury fashion industry an ever expanding market and a huge number of consumers yet brand owners are facing challenges in ensuring sufficient customer value in their brands to differentiate themselves. Recent marketing research suggeste...

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Bibliographic Details
Main Author:	Chan, Yan Yee Ashley
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23943/

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