A study of customer value co-creation in fashion industry: A consumer perspective
The globalisation of the market for luxury brands has given the luxury fashion industry an ever expanding market and a huge number of consumers yet brand owners are facing challenges in ensuring sufficient customer value in their brands to differentiate themselves. Recent marketing research suggeste...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23943/ |