Compare Chinese International Students Online Purchase Behaviours of Personal Computers with UK Students

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Compare Chinese International Students Online Purchase Behaviours of Personal Computers with UK Students

Purpose - This paper aims to contribute to the understanding of consumer behaviours of purchasing personal computers (PCs) online through an analysis of the factors of cultural impacts, company profile, reference groups and ‘the hand of the past’ that influence the brand decision making of two group...

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Bibliographic Details
Main Author:	Gu, Qiongwei
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23921/

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