Compare Chinese International Students Online Purchase Behaviours of Personal Computers with UK Students
Purpose - This paper aims to contribute to the understanding of consumer behaviours of purchasing personal computers (PCs) online through an analysis of the factors of cultural impacts, company profile, reference groups and ‘the hand of the past’ that influence the brand decision making of two group...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23921/ |