an exploratory study of motivations for Chinese Post-80s consumers to purchase luxury products

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an exploratory study of motivations for Chinese Post-80s consumers to purchase luxury products

ABSTRACT This dissertation mainly aims at making a deep exploration of China Post-80s consumers’ perceptions of luxury products and why China Post-80s consumers purchase them. The existing literature on luxury is reviewed and using the framework, developed by Tynan, McKechnie and Chhuon (2009), as t...

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Bibliographic Details
Main Author:	Fu, Xiaofeng
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23853/

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