an exploratory study of motivations for Chinese Post-80s consumers to purchase luxury products
ABSTRACT This dissertation mainly aims at making a deep exploration of China Post-80s consumers’ perceptions of luxury products and why China Post-80s consumers purchase them. The existing literature on luxury is reviewed and using the framework, developed by Tynan, McKechnie and Chhuon (2009), as t...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23853/ |