Role of Social Media in Banking

Social Media management has become a crucial part of the strategy for most businesses today. Executives, marketers and consultants, are all constantly making efforts to find ways of having a presence in the social media that could help in business relationship management and thus profitability. Furt...

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Bibliographic Details
Main Author: Kazi, Zaid
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2010
Online Access:https://eprints.nottingham.ac.uk/23851/