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Identification of the Key Factors in Building Destination Brand Using Events: Lessons for Taiwan

This dissertation considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between events and destinations. Researches regarding the effects of special events and the factors contributing to co-branding have been carried o...

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Bibliographic Details
Main Author:	Hsu, Ming-Hsiang
Format:	Dissertation (University of Nottingham only)
Language:	English English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23833/

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