Identification of the Key Factors in Building Destination Brand Using Events: Lessons for Taiwan
This dissertation considers the implication of special events in destinations and focuses on the effect of co-branding in relation to the image transfer between events and destinations. Researches regarding the effects of special events and the factors contributing to co-branding have been carried o...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23833/ |