The importance of the region of origin effect and its implication for marketers: A qualitative research study in the Bakery Industry in Swabia
Organisations are constantly focusing on creating and maintaining a competitive advantage over their competitors which cannot be copied. Therefore it is no surprise that organisations aim to use their origins to differentiate them from the competition. Origins of products, to signalise a superior...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2010
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| Online Access: | https://eprints.nottingham.ac.uk/23783/ |