Strategic Sales – Customer Portfolio Management

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Strategic Sales – Customer Portfolio Management

This study investigates a proposition posed in the group project. While the group project demonstrated the importance of examining the approach to sales, this proposition looks at a specific segment of sales, customer portfolio management. There exists a theory put forward by Piercy and Lane in 2009...

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Bibliographic Details
Main Author:	Murphy, John
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23743/

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