Strategic Sales – Customer Portfolio Management
This study investigates a proposition posed in the group project. While the group project demonstrated the importance of examining the approach to sales, this proposition looks at a specific segment of sales, customer portfolio management. There exists a theory put forward by Piercy and Lane in 2009...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23743/ |