Gaining Competitive Advantage in The European Pharmaeutical Generics Market

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Gaining Competitive Advantage in The European Pharmaeutical Generics Market

The aim of this study is to examine the necessary elements of competitive advantage for a global pharmaceutical company as it embarks on its launch into 16 European generics market. The academic base explores five of Vargo and Lusch’s Service Dominant-logic foundational premises and the actions that...

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Bibliographic Details
Main Authors:	Dos Santos, Roberta, Allam, Dina, Murphy, John, Del Corral, Jose Alberto
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23742/

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