Gaining Competitive Advantage in The European Pharmaeutical Generics Market
The aim of this study is to examine the necessary elements of competitive advantage for a global pharmaceutical company as it embarks on its launch into 16 European generics market. The academic base explores five of Vargo and Lusch’s Service Dominant-logic foundational premises and the actions that...
| Main Authors: | , , , |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23742/ |