Exploring communications and media as a means to achieving clinician engagement in “Better for You,” the NUH NHS Trust change programme

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Exploring communications and media as a means to achieving clinician engagement in “Better for You,” the NUH NHS Trust change programme

It is the aim of this study to explore communications which effectively engage clinicians in an organisation wide change initiative for improving safety and quality of patient care. Gaining clinician acceptance of a change management programme is no simple task, but it is possible to find common gr...

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Bibliographic Details
Main Author:	Khiroya, Priti
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Subjects:	Clinician engagement strategic communications change management healthcare
Online Access:	https://eprints.nottingham.ac.uk/23722/

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