Exploring communications and media as a means to achieving clinician engagement in “Better for You,” the NUH NHS Trust change programme
It is the aim of this study to explore communications which effectively engage clinicians in an organisation wide change initiative for improving safety and quality of patient care. Gaining clinician acceptance of a change management programme is no simple task, but it is possible to find common gr...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2010
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| Online Access: | https://eprints.nottingham.ac.uk/23722/ |