Estimation of Sales Potential for ILOMEDIN in Prevention of
Contrast – Induced Nephropathy (CIN): A Business Case

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Estimation of Sales Potential for ILOMEDIN in Prevention of Contrast – Induced Nephropathy (CIN): A Business Case

This report is based on an internship undertaken at Bayer Healthcare, Berlin. The scope of the internship and report was to analyze the feasibility and financial viability of expanding an existing brand in the Bayer portfolio called Ilomedin into a different and unrelated medical indication. Data co...

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Bibliographic Details
Main Author:	Wetzel, Carolin
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23712/

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