Estimation of Sales Potential for ILOMEDIN in Prevention of Contrast – Induced Nephropathy (CIN): A Business Case
This report is based on an internship undertaken at Bayer Healthcare, Berlin. The scope of the internship and report was to analyze the feasibility and financial viability of expanding an existing brand in the Bayer portfolio called Ilomedin into a different and unrelated medical indication. Data co...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23712/ |