An Investigation of Consumer Participation and Co-Creation Value in Facebook
With the rapid growth of virtual communities, more and more people rely on participating in virtual communities to communicate with others, exchange information or use entertainment functions. Many researchers have explored consumer behaviour in virtual communities; however, there is still a lack of...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2010
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| Online Access: | https://eprints.nottingham.ac.uk/23707/ |