QR Code

Consumer Evaluations of Brand Extensions in An FMCG Sector

“Brand Extensions” are a vital element for a business and it has become a very common practice for the companies, especially in the FMCG sector to grow in its sales and profit targets. Although, how much ever advantages brand extension possess, it can still be of major risks in terms of brand diluti...

Full description

Bibliographic Details
Main Author:	Dillu Koshy, Thomas
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23678/

Similar Items

Consumer evaluation of brand extensions
by: Ning, Jessie Ting Ay
Published: (2000)

FMCG brands’ use of Facebook: an exploratory content analysis of branded entertainment
by: Ye, Zi-Xia
Published: (2018)

Comparing the use of Social Media for Brand and Consumer Engagement at a Local FMCG and a Multinational Corporation in Pakistan
by: Zafar, Siham
Published: (2013)

Assessing the value of loyalty scheme communications to British FMCG retailers' brands
by: MCLUNDIE, MICHAEL
Published: (2013)

The demographics of consumer decision-making style dimensions in FMCG purchases
by: Saleh, Rosli, et al.
Published: (2002)

The role of consumer fanaticism in acceptance of brand extensions
by: Young, Joshua
Published: (2013)

Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam
by: Mohamad Nizam, Nurul Aida
Published: (2019)

Consumer Attitude Towards to Step-down Extension of Luxury Brand
by: Chen, Hsing-Yu
Published: (2010)

Impact of ESG performance on financial performance: a comparison between Malaysia’s FMCG companies and non-FMCG companies
by: Yap, Su Wei
Published: (2025)

Brand equity and credibility sustaining FMCG purchase decisions through the enduring COVID-19 turbulence in Malaysia.
by: Chan, Tak Jie, et al.
Published: (2024)

Brand extensions: A successful strategy in luxury fashion branding? Assessing consumers’ implicit associations
by: Phau, Ian, et al.
Published: (2013)

Consumers' perceptions of item-level RFID Use in FMCG: A balanced perspective of benefits and risks
by: Kukard, W., et al.
Published: (2017)

Parent Brands and Brand Extension Strategies
by: Al Husni, Mhd Zaid
Published: (2013)

Brand resonance: the case of brand extensions of prototypical brands
by: Baird, Michael, et al.
Published: (2009)

Factors Influencing Consumer’s Choices in FMCG Products: A Case Study of Imported Fruit Juices in Malaysia
by: Zekrgoo, Seyed Masiha
Published: (2013)

The role of consumer fanaticism in the acceptance of brand extensions: merchandising in the video games market
by: Young, Joshua, et al.
Published: (2010)

Service Utopia: impact of hypermarket service extensions on corporate brand value based on consumer experience and brand personality
by: Hassan, Hasliza, et al.
Published: (2015)

Effects of Product Prototypicality on Brand Resonance in Brand Extensions
by: Baird, Michael David
Published: (2015)

An Investigation Of Consumer Misdemeanour: Consumer Evaluations Of Brand Imitations
by: Lynn, Lim
Published: (2008)

Hypermarket corporate brand extension personality
by: Hasliza Hassan, Hassan, et al.
Published: (2014)

Young consumers evaluations of diffusion brands
by: Phau, Ian, et al.
Published: (2009)

Consumer Perceptions of Global and Local Brands in the India Retail Sector
by: Bajaj, Smriti
Published: (2006)

Lean Thinking : Towards Achieving Value Chain Excellence in FMCG Industry
by: Tan, Say Yong
Published: (2007)

Developing effective marketing communication strategies for FMCG firms in rural India
by: Suchanti, Pooja
Published: (2006)

The Role of Product Innovation in Marketing Performance: Empirical Study in FMCG Market
by: Davcik, N.S., et al.
Published: (2017)

Can you resonate with prototypical brand extensions?
by: Baird, Michael
Published: (2009)

The effects of product prototypicality on brand resonance in brand extensions - a conceptual analysis
by: Baird, Michael, et al.
Published: (2008)

A conceptual analysis of the effects of product prototypicality on brand resonance in brand extensions
by: Baird, Michael, et al.
Published: (2008)

Factors affecting consumer engagement on online social networks: self-congruity, brand attachment, and self-extension tendency
by: Rabbanee, Fazlul, et al.
Published: (2020)

Binding through branding: an investigation into the impact of brand experience and brand image on consumers’ perception of trust in the context of the UK financial services sector
by: Moin, S.M.A.
Published: (2016)

Consumers evaluation of imitation in luxury brands and their purchase intention
by: Zhang, W.
Published: (2015)

Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe
by: Sharma, Piyush
Published: (2015)

FMCG portfolio budget allocation to price promotions using Modern Portfolio Theory (MPT)
by: Varua, Maria
Published: (2012)

Emergence of brand extension opportunities for SMEs products and services through hypermarket corporate brand
by: Hasliza Hassan, Hassan, et al.
Published: (2015)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)

Consumer-based brand equity of apparel brands as perceived by young consumers.
by: Wong, Foong Yee
Published: (2012)

Brand personality as a direct cause of brand extension success: does self-monitoring matter?
by: Ferguson, Graham, et al.
Published: (2016)

How young adult consumers evaluate diffusion brands: effects of brand loyalty and status consumption
by: Phau, Ian, et al.
Published: (2009)

Conceptualising the role of congruency in prototypical brand extensions in the beverage industry
by: Malic, Damir, et al.
Published: (2010)

Consumer Evaluations of Competing Brands: Perceptual versus Predictive Validity
by: Woodside, Arch
Published: (2012)