Positioning Strategy of Service SME in Foreign Fragmented Market: A Case of UK Company Entrance into Russian Language Services Market

QR Code

Positioning Strategy of Service SME in Foreign Fragmented Market: A Case of UK Company Entrance into Russian Language Services Market

The main goal of this research is to propose a positioning strategy for the UK translation agency in highly fragmented Russian translations services market. The analysis chosen for the positioning strategy identification is divided into three main parts: integrated approach based on Hooley’s six dim...

Full description

Bibliographic Details
Main Author:	Lutsenko, Elena
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/23673/

Similar Items

Opportunities for UK reinsurance broker on Russian insurance market
by: Rogozin, Konstantin, et al.
Published: (2006)

The Housing Market: Marketing Strategies Used by SME’s in the UK and China.
by: Wells, Lydia
Published: (2011)

Price Differentials in the U.K. Audit Services Market
by: Song, Yue
Published: (2009)

An Analysis of the Service Marketing and Service Quality of Broadcasting Companies in the United Kingdom
by: Stath, Ulrike
Published: (2007)

Tax and the labour market: taxing personal services income in the UK
by: Oats, Lynne, et al.
Published: (2008)

Analysis of market & business strategies of key players in UK professional services sector For Tata Consultancy Services MBA 2012
by: Pinto, Ajay Don, et al.
Published: (2012)

SME competition in digital markets
by: Madden, Gary
Published: (2009)

The Impact of UK Election Exit Polls on the Foreign Exchange Market and Their Implications For Efficient Markets
by: Sumpner, Matthew
Published: (2020)

Global Expansion Strategies of Russian Oil Companies: The Case of Lukoil
by: Sidyakin, Vladimir
Published: (2007)

Marketing Planning, Pricing strategies, and The Use of Online Social Networks for Marketing in A SME
by: Bruno, Andrea
Published: (2013)

The implementation of scenario planning approach in the volatile market: the case of the Russian insurance industry.
by: Alferova, Olga
Published: (2015)

Impact of Recent Legislation and Regulation Improvements on Business Opportunities on the Russian Insurance Market
by: Vayshnurs, Anton
Published: (2006)

Level Of Service Quality Of Sme Laboratory Services On Customer Satisfaction
by: Chong , Fong Yin
Published: (2015)

Level Of Service Quality Of Sme Laboratory Services On Customer Satisfaction
by: Chong , Fong Yin
Published: (2015)

Level Of Service Quality Of Sme Laboratory Services On Customer Expectation
by: Yeow , Liang Ming
Published: (2015)

Relationship Marketing in Professional Services
by: Bains, Nimrita
Published: (2005)

An investigation into internationalization motives, export barriers and the export marketing strategies that effect exporting performance of Thai textile SME Company
by: Eowpittayakul, Pongsakorn
Published: (2007)

The impact of Galileo Open Service on the Location Based Services markets: a review on the cost structure and the potential revenue streams
by: Basiri, Anahid, et al.
Published: (2017)

Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
by: Abu Bakar, Zety Shereen
Published: (2015)

Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
by: Abu Bakar, Zety Shereen
Published: (2015)

Marketing Strategy For Sme Competitiveness: The Case Of Husmat Utara Enterprise, Malaysia
by: Abu Bakar, Zety Shereen
Published: (2015)

Evolution of Russian strategies nets
by: Butler, Bella, et al.
Published: (2008)

Russian language skills and employment in the Former Soviet Union
by: Duncan, Alan, et al.
Published: (2015)

Contemporary Principles of Heterodox Political Economy (In Russian Language)
by: O'Hara, Phillip
Published: (2009)

Adopting e-commerce in a family-owned SME distribution company in the automotive post-warranty after-sales service spare parts market: Vokshyenn Trading Sdn Bhd
by: Khong, Yi Wane
Published: (2020)

Market Entry strategy of Interbev UK Ltd. Into the markets of Singapore and Malaysia
by: Shetty, Kunal
Published: (2012)

SME borrowers' satisfaction towards banking services
by: Ngu, Chiung Hung
Published: (2012)

Examining the Determinants of Russian Students’ Intention to Pursue Educational Programs in Malaysia
by: Elena, Shvets
Published: (2013)

A study on a service performance of express bus companies in a competitive market
by: Hassan, Fauziah
Published: (1995)

Analysing the quality of service and designing the appropriate marketing mix for Nottingham Counselling Service’s (NCS) offering to the GP Market
by: Muppala Venkata, Kalyan Kumar
Published: (2011)

Comparing attitudes towards standard language use in French and Russian
by: Birch, Kathryn
Published: (2023)

Challenges of Location-Based Services market analysis: current market description
by: Basiri, Anahid, et al.
Published: (2015)

Effects of foreign share markets on the Malaysian share market.
by: Kilicman, Adem, et al.
Published: (2011)

The position of money market
by: Idris, Umar Muhammed, et al.
Published: (2011)

Intercultural service encounters (ICSEs): Challenges and opportunities for international services marketers
by: Sharma, Piyush, et al.
Published: (2018)

Market orientation, service quality and organizational performance in service organizations in Malaysia
by: T., Ramayah, et al.
Published: (2011)

Double inference in the processes of comprehension of Russian and English discourse complicated by an idiom
by: Suvorova, Elena, et al.
Published: (2018)

The Four “X’s” SME Marketing Model: A Non-Technical Approach to Marketing for SMEs in Malaysia
by: Kee, Cheng Guan
Published: (2008)

Marketing strategy for computer services in Melaka area / Afzan Kuangit@Abdullah
by: Kuangit/Abdullah, Afzan
Published: (2002)

Momentum Trading Strategies in the UK Commodity Futures Market
by: Mistry, Krishna
Published: (2010)