Positioning Strategy of Service SME in Foreign Fragmented Market: A Case of UK Company Entrance into Russian Language Services Market
The main goal of this research is to propose a positioning strategy for the UK translation agency in highly fragmented Russian translations services market. The analysis chosen for the positioning strategy identification is divided into three main parts: integrated approach based on Hooley’s six dim...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2010
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| Online Access: | https://eprints.nottingham.ac.uk/23673/ |